The corporate strategy review in 2012 made it necessary to adapt the brand structure of the Hannover Re Group. From October 2012 the Property & Casualty and Life & Health reinsurance business groups are given equal weight beneath one umbrella brand.
"Rebuilding the brand - The process in 4.5 minutes"
The Hannover Re Group's umbrella brand
The umbrella brand of the Hannover Re Group is visualised by the "Hannover Re" logo:
The International Insurance Company of Hannover SE and E+S Rückversicherung AG (claim: The reinsurer for Germany) have their own company brands and their own logos but otherwise follow the Corporate Design of the Hannover Re Group.
Use of the brands
Home Office staff use the "Hannover Re" umbrella brand for all purpose, except for customer contacts in German reinsurance business (E+S Rück).
Local staff of companies with "Hannover" in their name use the "Hannover Re" umbrella brand for all purposes, except for Inter Hannover.
The following logos are no longer to be used as of 26 October 2012:
Former German group umbrella brand
Former brands Hannover Life Re and Hannover Re Advanced Solutions
Sub-brands within the brand architecture
Below the umbrella of Hannover Re and the company brands E+S Rück and Inter Hannover there are a large number of sub-brands. These may be products, services, tools and publications being promoted externally to clients. In order to unify the entire brand architecture both existing and newly developed product names receive a respectively designed logo which will be used for internal and external communications.
In order to ensure and facilitate the achievement of the various purposes of communication, there are mandatory guidelines for visual design of the sub-brands. You can find these in the sub-brand logo section as well as in the sections of the relevant type of media.