The visual world – "pictures that tell a story"
Pictures should attract attention, lead into a topic, visualise the context and trigger an emotional response.
The new basic principle is aimed at authentic communication. Strong images tell stories by illustrating content. The sometimes abstract topics of a reinsurance company, especially, call for clear, concrete imagery. This is indispensable for making Hannover Re visible and tangible.
The narrative photos serve to visualise the topics of the reinsurance group and are available in a Group-wide photo pool that can be successively expanded as new themes emerge.
Go to Narrative photography