Uniform definitions for portrait photos
Portraits should exhibit as uniform as possible an appearance throughout the Group. This can be achieved by adhering to the following factors detailed below.
The following factors are crucial for a uniform appearance:
- Identical lighting situation at photo shootings
- Pose and facial expression
- Image processing only according to defined rules
- Uniform matching of the image to the desired format
- Dress code
Staff photos for use in an image context (individual, team and Board photos)
The standard approved portraits are used for formally depicting employees in connection with e.g. contact information (for Inserts, Teamsheets, etc.).
Staff photos for use in an image context go beyond this: they should ideally convey an impression of the personalities, the working atmosphere and dynamism interaction within the teams.