The Human Resources Management division uses a different communication scheme for recruiting new employees, featuring a variation on the standard imagery and layout. This is also the only Division in which on-line advertisements are posted. Two design versions are available:
- version 1 with full-format photo (specifications as for Image advertisements)
- version 2 with a white border and a motif framed within a speech bubble (job advertisements)
The following description applies to job advertisements (version 2):
Advertisements use natural motifs in a picture frame in the form of the speech bubble. These motifs may not be used for any other purposes.
The bubble has a 5 mm margin at the top and sides. The height is 3/6 of the format height. Job advertisements have a caption.
Job advertisements follow the employer branding basic concept. The advertising text itself is in one or two columns beneath the photo – the text is black.
Logo and claim
The minimum requirement is the internet address at the bottom left. Further Contact information may be added as required.