Exhibition systems are stand systems consisting of several panels of the same or different sizes. In some aspects, different rules apply than for stand-alone displays. Due to the diversity of the available systems, only a schematic description can be given here, and the details must be adapted from case to case.
Basically, two kinds of composite exhibition systems are defined:
- An arrangement of several separate displays with a white strip at the top of the panels, extending over 1/9 of the format height (as described above)
- Exhibition systems with a separate fascia showing the logo and claim above the actual panels.
Both versions consist of a central area with roll-ups to the right and left. Narrow panels may also be placed at an angle to the main display wall, facing inward or outward.
Roll-ups featuring partner companies or products show the company logo in white with one line above and below (in 3 pt, 1/15 away from the left and right edge). The design of subsidiaries' roll-ups follows the Group rules.
Version with a white strip
Logo: the logo stands left-adjusted on the central area as described above; if there are outward-facing panels, the logo on them is centred in the white strip.
Claim: stands on the central area within the image (see Display wall)
Version with white fascia
There is no white strip within the format, the panels feature a full-size photo or a full-area coloured background. Contents stand at the top along an imaginary line at 1/9 of the format height. If the exhibition stand has a white fascia, there is no logo on the display walls/roll-ups.
Logo: centred on the central area on the fascia. If there are outward-facing panels, the logo also stands centred above them on the fascia.
Claim: only centred on the fascia above the two roll-ups immediately adjoining the central area to the right and left.
Use of text
Text on images stands in a balloon or in headline size directly on the image (only if easy to read). When a balloon is used with a narrative photo, there is a caption under the pointer.
Text above image arrangements is enclosed between lines at the top and bottom. Text beneath images is introduced by a pointer.
Use of images
If an exhibition stand combines several panels with full-size images, there must be at least one plain coloured area in HR blue between the image panels to convey a visual rhythm. The overall appearance of the images should create a harmonic impression.
Key visuals may be placed only on the central area; only narrative photos may be used on all other panels.
Arrangements (only used within an exhibition system).
Narrative photos may be used on the roll-ups within the exhibition system also as part of a picture arrangement. However, key visuals must not be combined. Arrangements consist of two or three pictures. These stand on a white balloon or have white border, 1 pt. The background colour of the roll-up is HR blue over the full area.