Sub-brands of Hannover Re or of the company brand E+S Rück are visually unified and continue the identity of the superordinated brand, deriving their characteristics (colour, sans-serif combination of normal and bold font) from it.
Design principles
- Font: Compatil Fact; first part of text ("hr", "es") in "bold", second part of text in "regular"
- Design element: vertical line in HR warm grey
- Optional description subline: Compatil Fact regular, black
Logos are always designed by an agency and must not be imitated or adapted.
No Go's
The design for all brand marks of the Hannover Re Group is based on logotypes/the name. Incorporation of configurated elements from the Corporate Design (e.g. balloon, pictograms) and use of freely designed signets are not permitted.
The only visual element is the vertical line at brand level 2. Elements not provided for in the design guidelines, such as borders, underlining, background shading or effects are not permitted.
Regardless of their registration, subbrand logos do not contain a legal marking but are simply displayed according to the defined layout.
Logos are always single-lined. Only explanatory text such as a subline is permitted.
Use of description sublines
Sublines are permitted if they are of a descriptive nature. Registration as a brand often even makes a subline necessary. This should be checked when devising a name.
No Go’s
Advertising/metaphorical claims/sublines are not permissible, neither as part of the logo nor as stand-alone text modules, as these would compete with the two company claims "somewhat different" and "Der Rückversicherer für Deutschland".
You can find further information in the section Claims
Use of sub-brands in publications
Sub-brand logos are always used in conjunction with the umbrella or company brand. They never appear on their own. This also applies to miniature formats and special media (e.g. ball-point pens).
Sub-brand logos are never placed immediately next to or above the umbrella brand in the layout, nor at the same height as or directly beneath the claim, but only in the content space.
Here you can find some layout examples of the sub-brand logo in different media.
Size
The size of the sub-brand logo depends on the height of the umbrella or company brand logo, the height of the sub-brand logo always being 111% the height of the umbrella brand/company logo. (The percentage higher than 100 is due to the vertical line between hr, es and the brand name.)
Here you can find the defined logo sizes for all DIN formats for the Group and for the sub-brands.
Minimum space
A minimum space of half the height of the logo must be left free around the logo. The minimum size in which the sub-brand logo may be used is 5.6 mm for logos without a subline and 8.6 mm for logos with a subline.
Representation in continuous text
Logos (image files) are as a general rule not used in continuous text. Brand names are always written in the same font as the continuous text. The spelling is as used in the original logo.
Umbrella and company brands are never used in lower-case letters in continuous text, unless specifically to replicate the brand name as actually registered. In that case, the spelling is as in the logo.
Sub-brands replicate the registered spelling of the logotype (e.g.: "webHUMan") to enhance association with the brand and avoid misunderstandings in the context of the text (e.g. "es I FluteT"). Design features (bold print, colours, etc.) are not replicated.
