Hannover Re uses product advertisements to market its own products (e.g. software solutions). The design distinguishes this kind of ad from image advertisements (not full-format/no borderless images).
Picture
Advertisements use a subject motif; the frame around the motif takes the form of the speech bubble.
Speech bubble
The speech bubble has a 5 mm margin at the top and sides. The height must be at least 4/6 and at most 5/6 of the format height. Product advertisements use a caption. A space of minimum 12 mm is mandatory between the upper edge of the contact information/web address and the baseline of the caption.
Example for product advert
Advertising text
The text is on a white rectangular area within the speech bubble. Headlines are in HR blue, the continuous text is black and may be printed in one or two columns, depending on the width of the ad. Product logos are harmoniously embedded in the continuous text; they should never be bigger than the Group logo.
Umbrella brand logo/claim
See chapter above "Image advertisements".
Contact information
The minimum requirement is the internet address at the bottom left. In this case the picture height is 5/6 of the format height. If further contact information is provided, the picture height is 4/6 of the format height. The text of the contact information is black.
Placing a sub-brand logo
Sub-brands may be promoted only in the form of product advertisements. The logo always stands in the content area of the advertisement, in the white box.