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Corporate Design Manual
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Branding

  • Branding strategy
    • Corporate Design elements
      • Logos
        • Claims
          • Fonts
            • Colours
              • Speech bubble
                • Images
                  • Narrative photography
                    • People photography
                      • Building photography
                      • Icons/pictograms
                      • Corporate wording

                        Products

                        • Publications
                          • Basics
                            • Publications system
                              • Table publications system
                            • Font hierarchies
                              • DIN format series
                                • Universal folder
                                  • PDF settings
                                    • Charts and diagrams
                                      • Tables
                                        • Imprint/contact information
                                          • Miniature formats
                                            • Paper selection
                                          • Financial communication
                                            • Image brochures
                                              • Commercial and legal documents
                                                • Inlays
                                                  • Newsletters
                                                    • Invitations
                                                      • Advertisements
                                                        • Communication scheme
                                                          • Design of advertisements
                                                            • Employment advertisements
                                                            • Greeting and art cards
                                                            • Exhibition panels
                                                              • Roll-ups and advertising displays
                                                                • Display wall
                                                                  • Exhibition systems
                                                                    • Promotion counters
                                                                      • Posters
                                                                        • Door plates
                                                                          • Banners
                                                                          • Promotional items and conferences
                                                                            • Stationery
                                                                              • Letter paper
                                                                                • Basic version
                                                                                  • Home Office
                                                                                    • E+S Rück
                                                                                      • Subsidiary
                                                                                        • US format
                                                                                          • Branches
                                                                                            • Representative office
                                                                                              • Service company
                                                                                                • Executive Board
                                                                                                • Business cards
                                                                                                  • Compliment slips
                                                                                                    • Brief messages
                                                                                                      • Envelopes
                                                                                                        • Basic version
                                                                                                          • Home Office
                                                                                                            • E+S Rück
                                                                                                              • Subsidiary
                                                                                                                • US format
                                                                                                                  • Branches
                                                                                                                  • Stamps

                                                                                                                Digital and online media

                                                                                                                • Microsoft Office
                                                                                                                  • Presentations (PowerPoint)
                                                                                                                    • Slide design
                                                                                                                      • Structure
                                                                                                                        • Grids
                                                                                                                          • Text
                                                                                                                            • Colours
                                                                                                                              • Charts
                                                                                                                                • Tables
                                                                                                                                  • Visualisations
                                                                                                                                  • Word
                                                                                                                                    • Excel
                                                                                                                                    • Application style guide
                                                                                                                                      • Moving images
                                                                                                                                        • Basic principles
                                                                                                                                        • Design principles
                                                                                                                                          • Composing moving-image formats
                                                                                                                                            • Text on moving-image sequences
                                                                                                                                              • Staging and visual style
                                                                                                                                              • Topics
                                                                                                                                              • Branding
                                                                                                                                              • Products
                                                                                                                                              • Digital and online media
                                                                                                                                              • Service
                                                                                                                                              • Notification service
                                                                                                                                              • Software
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