The Hannover Re Group's advertising scheme forms the basis for communication in the printed media worldwide (with special considerations for job advertisements in the online media). It is intended for long-term use and its uniform structure ensures a high degree of brand recognition.
The following types of advertisement have been defined for various purposes:
- Image advertisements:
- Adaptations for (local) markets
- Sponsoring advertisements
- Congratulatory and thank-you advertisements
- Product advertisements
- Employment advertisements
Planning and implementation
Advertising activities must always be co-ordinated with Corporate Communications. The Advertising Guideline contains instructions for planning and staging advertising campaigns and deals in detail with organisational aspects. Hannover Re Group staff can download this guideline in the Intranet.