Application of the Corporate Design guidelines sets the framework for designing moving-image media, too, and clearly associates them visually with the company. This comprises:
- use of logos, claims, colours, fonts and document layout grids
- use of design elements such as lines, arrows, illustrations/pictograms and infographics
Titles, subtitles and closing credits are based on set templates with prescribed dimensions and must not be changed; text inserts are likewise pre-defined.
Main colour
One main colour (HR blue, HR cyan, HR warm grey or white) should be chosen for the entire film and used as the background for the title, subtitles and closing credits and for any speech bubbles inserted. If the balloon in any of these colours does not contrast well with the background, white is permitted as an alternative.
Layout grid
All moving-image media are based on a layout grid made up of 15 columns and 12 lines.
The sizes and spacing of all major elements have been defined in a format series for six commonly used screen formats (video and TV and derived monitor sizes). For non-standard sizes (e.g. U.S. formats), the values from the nearest format in the series should be chosen.
| DVB | 720x576 | ||
| HD 720 | 4:3 | 960x720 | |
| 16:9 | 1280x720 | (including WXGA) | |
| HD 1080 | 4:3 | 1440x1080 | |
| 16:9 | 1920x1080 | (including WUXGA+QWXGA) | |
| 4k | 4:3 |
4096x3072 |
Text hierarchies
Compatil Text and Compatil Fact are used as fonts, depending on the purpose.
Compatil Text: for all content that underscores/enhances the storytelling, such as headings, individual words, enumerations
Compatil Fact: for all meta-information such as names, locations, etc. in caption strips, closing credits, contact information
Six hierarchies have been defined for organising texts:
Text for storytelling
| H0 |
hierarchy for highlighting individual words and short headlines (font: Compatil Text); font size see format series, not used within text inserts |
|
H1 |
for short first-level headlines (Compatil Text); font size see format series |
| H2 |
for longer, second-level headlines, enumerations, quotes, etc. (Compatil Text); font size see format series |
Text for meta-information
| H3 |
as subordinate headings, for names in caption strips (Compatil Fact bold), font size see format series |
|
Continuous text 1 |
for longer information in caption strips, enumerations (Compatil Fact, regular), font size see format series |
|
Continuous text 2 |
for continuous text such as disclaimers or imprints/contact details, infostrips, chapter information (Compatil Fact, regular and bold), font size see format series |
The only font format that may be used in bold is continuous text 2. This may be done to highlight names in the contact data, infostrips and the chapter information. Italics and capitals are not allowed.