Two types of text are distinguished within moving-image sequences:

  1. Text for storytelling: freely placed text which conveys the message of the film sequence and contains pre-defined text elements (text inserts) comprising headlines, quotes or statements in support of the storyline
  2. Text for meta-information: pre-defined text elements (text inserts) containing specific information, such as people's or place names

Text for storytelling

Free text

Text which conveys the message of the film may be freely placed on the image sequences without a background area.

Only Compatil Text is used, to distinguish this text from the meta-information. Colour: HR blue, HR cyan, black or white text hierarchy H0, H1 and/or H2, view format series

If it enhances the visual effect, text may be centred within the format.

Animation of free text and text inserts

Free text must not be rotated, turned on its side or distorted in its proportions, letters must not be individually animated. The following animations are permitted:

  • fading in, out or over
  • moving into the format from the left or right
  • scaling (to enhance the effect of elements emerging from or disappearing into the background). However, 3D effects in which text is spatially distorted are not allowed.

Text on speech bubble

For short texts conveying the message of the sequence (e.g. headlines, quotes, statements).

Colour: HR blue or HR cyan: text white, HR warm grey or white: text HR blue

Text hierarchy: H1 or H2, view format series

The proportions are as explained in the chapter Corporate Design elements. Speech bubbles may be freely placed within the format leaving a margin (1 grid height/width unit) around the edge.

Text between lines

There is an alternative layout to the speech bubble. It should be used only as long as the text on the image sequence remains easily readable.

Colour: HR blue, HR cyan or white,

Text hierarchy:  H1 or H2, view format series

Text between lines may be freely placed within the format leaving a margin (1 grid height/width unit) around the edge.

Animation of text inserts

Text inserts may only be faded in and out or move into the format from the left or right. Texts are exchanged within the elements by simple switch-over or by fading in/out.

Text for meta-information

Text inserts contain meta-information (e.g. people's or place names) or short text elements such as headings, quotes or statements accompanying the running image sequence, similarly to captions for static images. The text hierarchies specified for moving-image formats must be used.

Caption strips

  • Distance from below: 1 grid height unit
  • Full format width
  • White (85% coverage)
  • Font Compatil Fact

Two versions are available for use:

Version 1: 1½ grid height units for single- or two-line text

The lines are hierarchically structured, e.g. for name/position (text hierarchy: first line H3, second line continuous text 2, view format series

Longer or continuous texts, e.g. song lyrics, are vertically centred. The entire text is then set in continuous text 1, view format series

Information strips (temporary text)

This element is a less obtrusive alternative to a caption strip.

  • Position at the top right
  • Distance from above: 1 grid height unit
  • White (85% transparency),
  • Width depends on the length of the text
  • Text hierarchy continuous text 2 (regular or bold, view format series)

Chapter headings (static information)

This element is needed only if a moving-image medium is divided into several chapters. In this case subtitles are used to emphasise the structure. The chapter heading is shown continuously as the only text insert during the entire sequence.

  • Position at the top left
  • Distance from above: 1 grid height unit
  • White (85% transparency)
  • Text hierarchy continuous text 2 (always bold, view format series)

On a single-colour background in HR warm grey or white and on very light film sequences, the text is set in black.